Dundas Data Visualization Blog

Visualizing Text Analysis Results with Word Clouds

A Word Cloud or Tag Cloud is a visual representation of text data in the form of tags, which are typically single words whose importance is visualized by way of their size and color. As unstructured data in the form of text continues to see unprecedented growth, especially within the field of social media, there is an ever-increasing need to analyze the massive amounts of text generated from these systems. A Word Cloud is an excellent option to help visually interpret text and is useful in quickly gaining insight into the most prominent items in a given text, by visualizing the word frequency in the text as a weighted list.

 

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The Best of 2017

What. A. Year!

To say that 2017 was wild would be an understatement. Dundas turned 25, and that wasn’t even our most compelling feat! But now that 2017 is finally coming to an end, we can take a moment to reflect on all the excitement from this past year. 

 

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Navigating Analytics with Voice

Many people see the use of voice in analytics as entirely arbitrary, and as an alternative to mouse or keyboard controls. Some think of it as just a gadget or gimmick to generate attention.

We don’t agree. 

Voice has the potential to completely revolutionize how business intelligence (BI) systems are designed, built and used.

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Using Cohort Analysis to Determine Customer Lifetime Spending

Cohort Analysis enables you to easily compare how different groups or cohorts of people (i.e., customers) behave over time. It gives you visibility into the life-cycle pattern of different groups so you can draw insight regarding items such as customer retention trends and the health of your business processes over time. For example, you can compare customers you’ve acquired in the past year with those acquired several years ago, or compare users who’ve joined over the holiday season with another group that joined in the summer, and see if those holiday shoppers stuck around. 

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