Dashboards help you monitor website traffic, cost-per-lead, lead volume, and similar campaign-specific performance metrics to help you see which campaigns are effective. Quantitative analysis on a strategic dashboard enables you to measure the effect that your advertising, newsletters, promotions and other marketing activities have on the volume and quality of generated leads.
Category analysis helps you understand the demand, risks, and growth potential for a new product or service. Whether you are launching a new product line, expanding into global markets, or going after a new customer segment, our interactive dashboards can chart your path of least resistance. Maps can help you quickly visualize and analyze regional data to make evidence-based decisions. And dashboards can predict demand based on customer survey data, market conditions, demographics, and other factors.
Understanding how competitors attract, maintain and lose customers helps you establish differentiators that drive home your marketing message and increase the ROI and effectiveness of your advertising. Performance dashboards benchmark your performance against industry leaders so you can accurately and effectively measure progress.
Effective messaging starts with an understanding of who your customers are. Analytical dashboards can connect directly to customer surveys, web traffic and your sales CRM data to gain such insights. Segmentation analysis of your customer base enables you to create highly effective advertising and marketing material. Conjoint analysis, where customers rank the benefits of your product or service in order of importance, can help focus your messaging even further.
Visualize Such KPIs As:
- Leads by Campaign
- Leads by Funnel Stage
- Cost per Lead
- Unique Visits
- Bounce Rate
- Conversion Rate
- Social Mentions
- Marketing Contribution to Revenue