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Marketing Dashboards

Marketing Dashboards

Tracking the success of marketing programs distinguishes strategies that work from those that simply increase costs. Whether you’re trying out a new advertising channel or growing market share, Dundas provides best-practices dashboards to ensure your marketing budget is spent on activities that make sense. Tracking lead quality and volume by campaign and activity can provide fresh evidence to support budget and resource allocation decisions. An expertly designed dashboard can analyze customer needs, market conditions, competition, and global issues to maximize your ROI on future campaigns.

Dashboard Solutions

Performance Analysis

Dashboards help you monitor website traffic, cost-per-lead, lead volume, and similar campaign-specific performance metrics to help you see which campaigns are effective. Quantitative analysis on a strategic dashboard enables you to measure the effect that your advertising, newsletters, promotions, and other marketing activities have on the volume and quality of generated leads.

Category Analysis

Category analysis helps you understand the demand, risks, and growth potential for a new product or service. Whether you are launching a new product line, expanding into global markets, or going after a new customer segment, our interactive dashboards can chart your path of least resistance. Maps can help you quickly visualize and analyze regional data to make evidence-based decisions. And dashboards can predict demand based on customer survey data, market conditions, demographics, and other factors.

Competitive Intelligence

Understanding how competitors attract, maintain, and lose customers helps you establish differentiators that drive home your marketing message and increase the ROI and effectiveness of your advertising. Performance dashboards benchmark your performance against industry leaders so you can accurately and effectively measure progress.

Segmentation Analysis

Effective messaging starts with an understanding of who your customers are. Analytical dashboards can connect directly to customer surveys, web traffic and your sales CRM data to gain such insights. Segmentation analysis of your customer base enables you to create highly effective advertising and marketing material. Conjoint analysis, where customers rank the benefits of your product or service in order of importance, can help focus your messaging even further.

Visualize Such KPIs As:

  • Leads by Campaign
  • Leads by Funnel Stage
  • Cost per Lead
  • Unique Visits
  • Bounce Rate
  • Conversion Rate
  • Social Mentions
  • Marketing Contribution to Revenue