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When you hear the term “Heat Maps”, what comes to mind? Do you immediately think of something related to financials? Or are you drawn to forecasts you’ve seen on weather networks? Maybe you’re an out-of-the-box thinker and think of website tracking and tools to optimize conversions?
When (and Why) to Use Heat Maps
By definition, Heat Maps are graphical representations of data that utilize color-coded systems. The primary purpose of Heat Maps is to better visualize the volume of locations/events within a dataset and assist in directing viewers towards areas on data visualizations that matter most.
Heat Maps are extremely versatile and efficient in drawing attention to trends, and it’s for these reasons they’ve become increasingly popular within the analytics community, but that’s just the tip of the iceberg as to why.
There are instances when Heat Maps are perfect to use. We take a look at what those are in our latest blog.